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长期价值 – Inside Coca-Cola: A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell, David Beasley
在不确定性成为常态的时候，企业的持续增长和盈利能力会遭遇挑战。企业如何超...
乐高 – Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson
作为一本解读世界最强创新企业的作品，本书具有较强的可读性及实用性，并且于...
亚马逊效应 – Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce by Natalie Berg, Miya Knights
对竞争对手来说，*马逊冷酷无情、令人生畏。对消费者来说，*马逊是如此方便，...
Behavioural Economics Saved My Dog: Life Advice For The Imperfect Human by Dan Ariely
Sunday Times bestselling author Dan Ariely brings his unique perspective...
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
这本书回答了在新时代的营销思想的根本问题：
在一个连通的世界，营销的新...
Green Swans: The Coming Boom In Regenerative Capitalism by John Elkington
Even leading capitalists admit that capitalism is broken. Green Swa...