亚马逊效应 – Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce by Natalie Berg, Miya Knights

对竞争对手来说，*马逊冷酷无情、令人生畏。对消费者来说，*马逊是如此方便，而且越来越不可或缺。如何具备*马逊那样的战斗力，如何在消费需求出现之前就能洞察，是这本书研究的中心。

这本书由业内领先的零售分析师撰写，他们花了数十年时间研究零售业的趋势和未来，并从*马逊传奇中总结了宝贵的经验和教训。书中还分析了*马逊在向实体零售转型的过程中，是否会一如既往获得关注，以及语音技术、免费结账和*马逊生态系统如何从根本上改变未来商店模式和购物方式。

Explore Amazon’s disruptive new retail strategies, its impact on the wider eCommerce sector, and gain valuable lessons that can be applied to retailers globally.

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. The rise of online shopping, and its primary player, Amazon, is at the heart of many of these changes and opportunities. Amazon explores the e-commerce giant’s strategies, providing original insight at a time when the company is on the cusp of revolutionizing itself even further.

Amazon’s relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, explores whether Amazon’s stores can be as compelling as its online offering and if innovations such as voice technology, checkout-free stores and its Prime ecosystem will fundamentally change the way consumers shop.

Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance, as stores of the future become less about transactions and more about experiences.

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