我们每天都要作出很多选择，无论是微不足道的选择，还是改变人生的抉择，这些选择决定着我们的人生。著名心理学家Sheena Iyengar给自己选择了这个普遍却难以解答的问题：我们为什么要进行选择，又是如何做出选择的？选择的诉求是天生的还是与文化相关联？为什么我们有时候做出的选择甚至与利益相违背？我们做出选择时，自己究竟有多少控制权？
书中一个惊人的发现是，无论对于猫﹑狗﹑老鼠等动物，还是英国政府公务员，过少的选择并非好事。但是，作者也同意，我们也会被选择误导，会因选择而感到有压力。作者旁征博引，事例丰富，紧扣主题：用构思巧妙的科学试验探索变化莫测的人类选择。
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
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