成为雅诗兰黛 – The Company I Keep: My Life in Beauty by Leonard A. Lauder

雅诗兰黛创始人之子亲笔讲述百年品牌的成长故事。

莱纳德•兰黛从小跟随母亲东奔西走，因此确认了自己的志向：让雅诗兰黛成为世界上最好的公司。

正式加入雅诗兰黛后，莱纳德致力于改革创新：提出多品牌战略，先后创办雅诗兰黛、倩碧、悦木之源，收购海蓝之谜、魅可、祖玛珑等品牌。回顾往事，莱纳德感慨道：“我们都是自己未来的创造者，要大胆做梦。”

在本书中，莱纳德·兰黛回顾了他与母亲伴随雅诗兰黛成长的商业经验和人生经验。他对雅诗兰黛如何在经济动荡、不确定性和激烈竞争的时代取得成功，从错误中吸取教训，成长为一家国际化公司提供了深刻的见解。

In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today. 

In its infancy in the 1940s and 50s, the company comprised a handful of products, sold under a single brand in just a few prestigious department stores across the United States. Today, The Estée Lauder Companies constitutes one of the world’s leading manufacturers and marketers of prestige skin care, makeup, fragrance, and hair care products. It comprises more than 25 brands, whose products are sold in over 150 countries and territories. This growth and success was led by Leonard A. Lauder, Estée Lauder’s oldest son, who envisioned and effected this expansion during a remarkable 60-year tenure, including leading the company as CEO and Chairman. 

In this captivating personal account complete with great stories as only he can tell them, Mr. Lauder, now known as The Estée Lauder Companies’ “Chief Teaching Officer”, reflects on his childhood, growing up during the Great Depression, the vibrant decades of the post-World War II boom, and his work growing the company into the beauty powerhouse it is today. 

Mr. Lauder pays loving tribute to his mother Estée Lauder, its eponymous founder, and to the employees of the company, both past and present, while sharing inside stories about the company, including tales of cutthroat rivalry with Charles Revson of Revlon and others. The book offers keen insights on honing ambition, leveraging success, learning from mistakes, and growing an international company in an age of economic turbulence, uncertainty, and fierce competition.