Magic Words by Jonah Berger

我们所做的一切几乎都涉及语言。言语是我们说服、沟通和联系的方式。它们是领导者的领导方式，销售人员的销售方式，以及父母的教育方式。它们是教师教学、政策制定者管理和医生解释的方式。甚至我们的私人想法也依赖于语言。

但某些语言比其他语言更有影响力。它们更善于改变思想，吸引受众，并推动行动。这些神奇的词语是什么，我们怎样才能利用它们的力量？

在本书中，国际畅销书作家乔纳-伯杰让你了解语言的新科学以及你如何利用它。机器学习、计算语言学和自然语言处理方面的技术进步，加上从求职信到对话的数字化，已经产生了前所未有的洞察力。

了解销售人员如何说服客户，律师如何说服陪审团，讲故事的人如何吸引观众；教师如何让孩子们帮忙，服务代表如何提高客户满意度；创业公司创始人如何获得资金，音乐家如何创造佳绩，心理学家如何在没有读过剧本的情况下确定莎士比亚的手稿。

本书是为任何想提高自己影响力的人设计的。它提供了一个强大的工具箱和可操作的技术，可以带来非凡的结果。无论你是想说服一个客户，激励一个团队，还是让整个组织以不同的方式看待问题，本书将告诉你如何利用神奇的语言力量。

A NEXT BIG IDEA CLUB ‘MUST-READ’

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

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