在实现伟大梦想的过程中,一个人的力量是远远不够的。历史上的伟大革新,无一不是得益于团队的合作。
在组建一支团队时,首先需要考虑的不是该选择哪些群体作为目标客户,或是该采取哪些创新举措,而是“什么样的团队能够让目标变为现实”?
答案是:只要能将适合的各路人才招于麾下,只要能将他们的独特观点为团队所用。拥有一个成员背景各异的团队,意味着收获一些效果更好、创意更新的点子。真正的创新源自差异。当想法各异的人彼此质疑时,创意会愈发精彩。
本书展示了那些以众人合力制造奇迹的创新团队,如何协作取得非凡成就。
作者沙恩·斯诺将带领读者走进历史,结合神经科学、心理学以及商业理论,向大家揭示如何打造一支足以改变世界的优秀团队。
Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down–and why some break through.
The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together.
You’ll learn:
* How ragtag teams–from soccer clubs to startups to gangs of pirates–beat the odds throughout history.
* Why DaimlerChrysler flopped while the Wu-Tang Clan succeeded, and the surprising factor behind most failed mergers, marriages, and partnerships.
* What the Wright Brothers’ daily arguments can teach us about group problem solving.
* Pioneering women in law enforcement, unlikely civil rights collaborators, and underdog armies that did the incredible together.
* The team players behind great social movements in history, and the science of becoming open-minded.
Provocative and entertaining, Dream Teams is a landmark work that will change the way we think about people, progress, and collaboration.
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