谷歌方法 – Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality by Bill Kilday

作为全球顶级的科技公司之一，谷歌成功的核心方法在于吸引创意精英、提供平台、打造卓越产品。《谷歌方法》以谷歌地图为切入口，讲述了谷歌如何通过上述方法，用6年时间，将谷歌地图打造成月活用户超过10亿的伟大产品。

在《谷歌方法》中，你将看到：

谷歌招揽英才、提供不设限的平台资源、收购新创公司背后的逻辑；

拉里·佩奇与谢尔盖·布林从大处着想，利用地图产品实现谷歌的战略布局；

谷歌突破技术的限制，相继推出谷歌地图、谷歌地球、谷歌街景，彻底改变了人类游览世界的方式；

谷歌地图如何促成了Airbnb、Uber、无人驾驶汽车等基于地图的新兴企业和科技的发展；

现象级AR游戏《精灵宝可梦GO》，如何引爆全球用户；

创意精英如何跳脱传统的商业原则，实现梦想与开创未来的。

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world

Never Lost Again chronicles the evolution of mapping technology—the “overnight success twenty years in the making.” Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.

He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.

Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.

Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

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