蜂巢思维 – Hivemind: The New Science of Tribalism in Our Divided World by Sarah Rose Cavanagh

我们常常一起感动，一起愤怒；我们会同时爱一个人，也会同时讨厌一个人。

我们是社会动物，我们的思想、观念、对现实的感知，都直接或间接为社会所同步。每个人都像身处一个巨大的蜂巢之中，共享一种思想、一种情绪、一种观点。

这就是蜂巢思维。

我们对世界的看法，是由我们所选择的群体讲述的故事塑造的。我们感知的内容，并不仅仅取决于独立的经历，还取决于我们所处的群体。我们会下意识地寻找和自己有共同品味、信仰、文化或者兴趣的群体，并乐于通过这些来定义自己。

微博、微信、脸书、推特，这些社交媒体扩大了个体与群体的关联，这既让个体能积极构建共识、带领群体共生，也让个体更易陷入极端化或阴谋论的包围，带来致命的后果。

因此，当我们只与自己选择的群体交往时，当我们所在的群体固化了我们的世界观，失去了和其他群体交流的能力时，会发生什么？我们又该怎么办？

从真实的群体暴乱到网络暴力，从群体意识的积极作用到社交媒体的各种弊端，心理学家萨拉·罗斯·卡瓦纳，用各种引人入胜的故事，结合心理学、社会学和神经学等不同学科中令人震惊的研究，全力探索蜂巢思维如何影响个体的意识、重塑我们的社交方式，以及我们如何减轻或抵消互联网时代蜂巢思维带来的负面影响。

At the crossroads between The Shallows and Presence, Hivemind is a provocative look at how communities can sync up around shared ideas, and how this hive mentality is contributing to today’s polarized times.

Hivemind: A collective consciousness in which we share consensus thoughts, emotions, and opinions; a phenomenon whereby a group of people function as if with a single mind.

Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don’t share our passions? What happens when our tribes merely confirm our world view, rather than expand it?

We have always been a remarkably social species-our moods, ideas, and even our perceptions of reality synchronize without our conscious awareness. The advent of social media and smartphones has amplified these tendencies in ways that spell both promise and peril. Our hiveish natures benefit us in countless ways-combatting the mental and physical costs of loneliness, connecting us with collaborators and supporters, and exposing us to entertainment and information beyond what we can find in our literal backyards. But of course, there are also looming risks-echo chambers, political polarization, and conspiracy theories that have already begun to have deadly consequences.

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