2011年10月5日，苹果公司的灵魂人物史蒂夫·乔布斯离世，此前，他指定了蒂姆·库克接管他的苹果帝国。乔布斯是一个明星，而默默无闻的库克虽然在幕后已经是运营苹果的专家，但在台前仍然是个新手，僵硬的公众亮相、动荡的高管团队、平淡无奇的产品和外界的质疑，让库克的继任之路异常艰辛。
在难以超越乔布斯光环的压力下，库克低调而从容地坚持“把事做好”。库克坚信，优秀的战略应与优秀的文化价值观相辅相成，他带领苹果从推动可再生能源发展、降低产品毒性物质、使苹果成为“行善的力量”，到致力于打造以人为先的供应链，不断提高用户的隐私安全，大力推动苹果成为一家更具包容性和多样性的公司。库克发挥了自己独特的优势，补齐了运营短板，推动跨部门协作，在每一处转折都进行了创新，有力地改善了苹果的运营。2018年，苹果公司成为世界上首家市值破万亿美元的科技公司，获得了“全球最具价值公司”的美誉，并且连续4年占据“全球最赚钱公司榜单”榜首。
从股票价格到公司价值，再到产品的销量，库克做的工作远超人们认可的程度。库克的6条核心价值观更是深刻地改变着苹果的文化，从前的苹果从没有像现在这样，致力于推动多元化、平等、教育和无障碍使用。库克相信勤奋和努力的力量， 他证明了个人，尤其是继任者如何通过强大的、人道的领导、精明的供应链运营，以及对价值观的承诺来试着取代一个无法被取代的位置。
Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011.
The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn’t merely Apple’s iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes–especially not Tim Cook, the intensely private executive who many thought of as Apple’s operations drone.
But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn’t be better. Its stock has nearly tripled, making it the world’s first trillion dollar company. Under Cook’s principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.
Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and–through strong, humane leadership, supply chain savvy, and a commitment to his values–succeeded more than anyone had thought possible.
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