《有序创业24步法》源于麻省理工学院斯隆管理学院最受欢迎的创业课程，本书提供的创业工具箱在麻省理工学院通常被称为“有序创业24步法”。有人可能会反对，认为创业怎么可能自律和有序？它从本质上讲就是杂乱无章和无法预测的。事实的确如此，但也正因为这样，采用系统化方式在一定的框架内解决问题才显得更加难能可贵。也就是说，在创业过程中你要面对诸多无法控制的风险，有序创业所提供的框架能有效地帮助你解决那些可以控制的问题，从而达到降低创业风险的目的。
书中的24个创业步骤彼此独立，但大致可以分为以下六个主题：
· 你的客户是谁？
· 你能为客户提供什么？
· 客户怎样购买你的产品？
· 如何通过产品赚钱？
· 如何设计和开发产品？
· 如何让业务规模化发展？
24 Steps to Success!
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
- Why the “F” word – focus – is crucial to a startup’s success
- Common obstacles that entrepreneurs face – and how to overcome them
- How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
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