黑金世界 – Narconomics: How to Run a Drug Cartel by Tom Wainwright

本书作者汤姆·温莱特曾任《经济学人》杂志驻墨西哥城记者，他潜入拉丁美洲，在毒品产业前端深入调查三年，掌握了大量的第一手资料，接触到了令人触目惊心的现实。随着研究的深入，他逐渐发现：即使是邪恶又神秘的毒品产业，也面临着与世界500强公司相同的战略问题，贩毒集团也在不断向大型跨国企业借鉴商业运营的手段。

当贩毒集团开始像大企业一样思考之时，破解他们的最有力的方法就是运用经济学。《黑金世界：破解贩毒集团的运营术》以全新的视角，从供应链、垄断竞争、人力资源、企业公关、离岸加工、特许经营、法律规避、网络销售、业务多元化等多个方面，深入分析贩毒集团的运作机理，揭秘这个拥有2500万买家、年利润高达3000亿美元的黑金帝国的商业根基。通过将贩毒活动视为一种经济现象，作者对各国政府禁毒举措的效果进行了评估,力图破解其中的低效率难题。

What drug lords learned from big business

How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald’s, and Coca-Cola.

And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work—and stop throwing away 100 billion a year in a futile effort to win the “war” against this global, highly organized business.

Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers.

The cast of characters includes “Bin Laden,” the Bolivian coca guide; “Old Lin,” the Salvadoran gang leader; “Starboy,” the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility.

More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them.

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