马丁·林斯特龙是全球著名的管理顾问，在对全球100强企业的长期观察中，他发现，大部分团队低效、失控、员工归属感低弱的根源是组织、员工和消费者之间的脱节导致的常识缺乏。产品的好坏、团队的效率和员工幸福感的多少，都取决于一个组织内部有多少“常识”。
作者结合许多案例，提出简单易行的“五步计划”，通过改变办公室政治、技术、会议及PPT、规章制度及合规法律等方面，帮助企业跳出盲目的常识陷阱，改变不合理的规定和服务设计，恢复同理心，重塑企业的内部文化及外部竞争力。
这绝对不是纸上谈兵：在“常识工作法”基础上成立的渣打银行的“常识部”，已经成功解决了从客户服务到会计在内的十几个常识问题，常识工作法已在全球流行开来。
A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office
You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is booked–seemingly forever. Your weekly conference call is hijacked by video screens freezing, cords not working, and employees dropping in and out. You then sit through an endless Power Point presentation that everyone claims they’ve read, no one has, and that could have been summarized in one page.
What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they’ve lost sight of their core purpose. Inevitably, they pay the price.
Best-selling author Martin Lindstrom combines numerous real‑life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic—and sanity—to the companies and people that need it most. A must-read for today’s executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.
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